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Get famous, stay relevant

If you were hiring a CMO, what would you want them to do? Cloud CMO is not a cookie-cutter service – it’s bespoke to you.

I’ve spent 20+ years managing major brands and building household names from scratch. I can do what you need doing. Here are some examples:

Get your branding sorted

It’s a busy world. You don’t have many chances to make the right impression. Your brand needs to set out its stall clearly and consistently. From brand identity to messaging strategy, I can help you get your story straight. It’s what separates decent products from valuable brands.

A potent go to market plan

Whether you’re launching a new product or telling the world about yourself for the first time, you’ve got to get it right. I can work with you to get a clear and punchy marketing plan.

A stronger advisory or Non Exec team

Many businesses have a powerful financial, ops and tech top team. These are essential for running an efficient business. But where’s the voice of the customer? Who’s asking pertinent questions about competitive positioning and branding subtleties? I have many years experience on advisory panels and full boards.

Develop your marketing team

Got an existing marketing team, but don’t have the time or background to get the most out of them? Let me keep the plates spinning and ensure they’re doing a good job for you and themselves.

Build the right team and resources

Just got funding? Need to hire a decent marketing team fast? Great – but what kind of roles should you be hiring for – and at what level? It’s not good to get this wrong. I can help you define and hire the right people and agencies to get the job done.

Founder and CEO support

I’ve spent nearly 20 years working first hand with people who’ve started and manage businesses. I understand the passions and the frustrations. My experience goes beyond marketing and I can be a useful consigliere when you need to work through that tricky problem

Carl is one of the few people I can imagine working with to turn the idea of lastminute.com’s brand that lived in my and Brent’s head and make it a reality.

Martha Lane Fox

Businesswoman, philanthropist, and public servant, lastminute.com

It’s been invaluable having Carl’s supporting me and the senior team during our FinTech transformation. His experience and positive attitude means he always brings fresh perspective and value to the business.

Sean Cornwell

Chief Digital Officer, Travelex

Carl served on Zone’s advisory board for two years. He brought his vast knowledge, experience and expertise to bear to help the business reach the next level of growth. He is an astute and insightful analytical thinker who does not feel the need to make a point for the sake of it but always adds a fresh and interesting perspective to any debate or discussion. He is a gifted marketeer with a sharp commercial focus

James Freedman

Founder & Executive chairman, Zone

There’s many more testimonials on my Linked In page